In Autumn 1965, Peter Lake filled out a survey that changed the course of his life. Lake, who now works in real estate in Marblehead Massachusetts, signed up to Operation Match, a computer dating service started by three Harvard undergraduates and one Cornell University dropout.
‘I was going to Boston University and it was such a deal, you couldn’t turn it down,’ Lake says. ‘For three dollars they would give you three matches at least. They would give you as many as you got, but at least three — or they would give you your money back.’
He mailed the survey back to Operation Match and was matched with a dozen women. With the exception of one woman who lived too far away in Maine, he met all of the women, marrying the eleventh.
‘The last one I met was a student at Wellesley College. She and I talked on the phone a few times and then we had some coffee and I just fell in love her then. Boom! We started dating immediately.’
Fast forward almost 50 years and computer dating has graduated from paper-based surveys directed at horny students to a become multi-billion dollar global industry.